Saturday, October 18, 2014

"I'm not Disney anymore..."

Disney's California Adventure
I was reviewing some material I used in one of my Arrow Development postings and came across these quotes from Walt;

"I'm not Disney any more. I used to be Disney, but now Disney is something we've built up in the pubic mind over the years.  It stands for something and you don't have to explain what it is to the public. They know what Disney is when they hear about our films or go to Disneyland. They know they're gonna get a certain quality of entertainment. And that is what Disney is."


"What is the difference between our product and the other?...  The thing that makes us different is our way of thinking, our judgement and experience acquired over the years.  Giving it 'heart.' Others haven't understood the pubic.  We developed a psychological approach to everything we do here. We seem to know how to 'tap the heart.' Others have hit the intellect. We can hit them in an emotional way. Those who appeal to the intellect only appeal to a very limited group."

Walt Disney Productions Stock Certificate Image

No comments:

Post a Comment